1931 – 1950
In the 1920s and 1930s, "DIE WEISSE" made a name for itself as a center of burgeoning German culture.
When founder Adelbert Behr died in July 1931, his widow sold the Salzburg wheat beer brewery in 1936 to the Swiss brewery owner Adolph Bibus, who owned the Sternli brewery in Bern. His successor was his son and engineer Hans Bibus. Since it was no easy task to manage the Salzburg business from Bern, the renowned Salzburg lawyer and President of the Salzburg Mozarteum Foundation, Dr. Friedrich Gehmacher, represented the interests of the Bibus family.
Towards the end of the World War II, Salzburg became the target of American air raids. On November 17, 1944, the wheat beer brewery was completely destroyed due to an error - the actual mark had been the central station. The deplorable bomb attack claimed the brewer's and his wife's life.
Reconstruction began as early as 1948 under the direction of the neighboring city's master builder Franz Haubner and with the plans of the Salzburg architects Geppert & Holzinger. The new building – now called Rupertihof – was turned into a hotel with 28 rooms.